Spit Test

Hi Guys, In this article I want to take a look at how you can always increase your CTR just by using my favorite Adwords Secrets - Tests of Split.

OK, for this article, I'm just going to dive and guide you through these adwords secrets. So, if you do not know much about AdWords, or are at an intermediate level, then please download AdWords Free Ebook. This is a beginners step by step guild, with many councils killer AdWords tips and secrets.
www.secrets4adwords.com

Firstly, I just want to make hollow the process of writing killer ads for your Adwords ads. This is such a large part to master, because it will greatly increase our click through rate but for every ad that we run.

In the example below, I want to watch online video guitar lessons. As I am a guitarist myself, I thought I'd be a bit self indulgent. :-)

OK, let's say that our main key phrases (the search query to obtain the highest CTR) is online video guitar lessons. This is a good example, as one can tell exactly, but the term itself is exactly what is in the minds of users, in other words, exactly what the user is looking.
"How to learn the guitar in the comfort of his own house."

The idea of this announcement is to match your context ads as closely as you can to the results to the end user.

Example.

This user has a question in your head - "Where can I find high quality videos that are going to teach me to play guitar like a god?".

It is your task to answer this question for the user, if you can not do that, then you get the business. You should always ask, what is the answer to the question of users. If you can work on your already 90% more than most AdWords advertisers.

Let's see how good advertising should look like:

Video Guitar Lessons
Learn to play like a god!
1000 videos online - Watch now.
OnlineGuitarVideoLessons.com

As you can see, the ad essentially show the user exactly what he wants to know. It plays on your emotions and show him that, if clicked, then it will become a master of the guitar.

Note: Your URL may also significantly increase your conversion rate if it is the main key phrase.

Secrets Revealed Adwords - Spit Tests

Ok, now that we've taken a look at how an ad should look, lets take a look at how to increase your click through rate (CTR), but using adwords secret - Split Testing .

It's such a powerful feature that should be a crime not to use it. You need to separate test until your ad has reached its peak. Only then will you leave your ad on its own.

What are the tests spit?

Spit is a test how you can have two ads from the same ad group. Google alternating your ad using a method of rotation AB. In other words, Google will display your ad text Adwords A, then display your Adwords text B. A then B then A, then B and so on.

This allows us to test different elements of the ad copy to see what the announcement will give us more CTR.

Get Setup:
This is the easy part. Just follow these step by step instructions below to configure the split testing your ads.

1. Open your campaign
2. Select "Edit Campaign Settings"
3. Find the "Advanced Options" area
4. Find 'Ad Serving "section
5. Select "Rotate:" Show ads more evenly
6. Click "Save Changes"

This allows your ads to rotate them.

Writing the second announcement:

1. Open your campaign
2. Select your ad groups
3 ..